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Customer success investment is highly stage-dependent, ICP-dependent, and context-specific, requiring a focus on solving specific problems or addressing constraints rather than following generic practices.
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Maintaining alignment between product and customer success teams is crucial, especially in smaller companies, and can be achieved by sharing objective customer data and insights globally to avoid misinterpretations and misaligned incentives.
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Customer narratives presented to the board should evolve with the company's growth, starting with detailed discussions of early customers to identify patterns and inform ICP, and later focusing on how customers are using the product to inform positioning and product roadmap.